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Sustainable Fashion

Sustainable fashion is a movement and a process to promote the change of fashion products and the fashion system towards greater ecological integrity and social justice.
The goal of Friend of the Earth sustainable fashion is to create thriving ecosystems and communities through its business, through:

  • Extend the life cycle of materials

  • Reduce the amount of waste;

  • Reduce the damage to the environment created by production and consumption

Friend of the Earth certified fashion and fabrics come from Friend of the Earth certified agricultural or agricultural products or from recycled products, produced with respect for the environment and workers.

For more information on specific requirements, see the certification requirements. These include the Friend of the Earth Standards for Sustainable Farming and Farming, as well as the Standard for Sustainable Textile Processing.

In case you wish to receive a quote, fill in the preliminary information form.

The standard for sustainable fashion

Friend of the Earth criteria for sustainable fashion require:

  • Social and environmental management system in place

  • Legal compliance

  • Conservation of the ecosystem

  • Protection of wild flora and fauna

  • Appropriate use of hazardous substances

  • Adequate management of water resources

  • Control outputs

  • waste management

  • Energy management

  • Social responsability

  • Economic sustainability

  • Apply for sustainable fashion

  • Want to get a Friend of the Earth audit and copyright citation to use our logo?
    Complete the online preliminary information form (PIF):

  • PIF for sustainable fashion

  • All information will be kept strictly confidential and does not imply any commitment on the part of your company.

  • Friend of the Earth certification is voluntary and NOT mandatory to access the markets.

  • The application process is NOT discriminatory in terms of size, scale, management and minimum number of operators.

  • Friend of the Earth is an NGO and strives to make participation in audits accessible to all companies.

  • Please contact us for more information on government funding that may be available in your country for sustainability certifications: info@friendoftheearth.org

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First Sustainable and Ethical Models Academy and Agency launched by the World Sustainability Organization

Milan Fashion Week 2021 is the best time to transform modeling and fashion in a greener and more ethical way

On the occasion of Milan Fashion Week 2021, the World Sustainability Organization, in the context of  its Sustainable Fashion initiatives,  launches its new WSO Models Academy and Agency for ethical and sustainable modeling. Last year Friend of the Earth sustainable fashion standards were implemented to certify fabrics and fashion products of sustainable origin. A Brazilian producer,  Dona Rufina,  was the first to achieve this certification and several other companies are now audited. The launch of WSO Models is a step forward in motivating the fashion industry to be more sustainable and have an ethical approach to modeling.

WSO Models Academy & Agency (WSO MAA) is a project of the World Sustainability Organization Srl. The mission of the WSO Models Academy & Agency is to offer a platform where models can be treated fairly as people, respecting their rights and highlighting them for what they are, their life stories and their commitment to community support or conservation. In turn, the Academy's proceeds will also be used to support WSO conservation projects and campaigns. More than ten models from different continents have been applied and the interest of fashion companies is growing.

WSO Academy and Model Agency allows anyone wishing to be part of the WSO MAA to have the opportunity to be selected for their values. The WSO MAA upholds fair compensation, national employment laws, adequate nutrition and health recommendations, and has a strict anti-discrimination and sexual harassment rule. Models are encouraged to engage in conservation and community support initiatives. The WSO offers support to models from abroad who want to become part of the WSO model archive through virtual casting, photo shoots and Academy support.

The WSO MAA does not work with companies involved in the sale of endangered species products. Contribution to the WSO MAA helps wso conservation projects and campaigns.

Sustainable fashion is a movement and a process to promote the change of fashion products and the fashion system towards greater ecological integrity and social justice. The target  of Friend of the Earth sustainable fashion  is to create thriving ecosystems and communities through its business. The group seeks to extend the life cycle of materials, reduce the amount of waste and reduce the damage to the environment created by production and consumption.

For more information, visit https:  www.wsomodels.org

First Sustainable and Ethical Models Academy and Agency launched by the World Sustainability Organization | Friend of the Earth

Lessons of Style by Irina Tirdea


It can be difficult to articulate the power of style and fashion through words, but during history the most authentic fashion icons give us a great " Lessons of Style"


" I don't create only clothes, I teach the Style!" Irina Tirdea Fashion Designer & Stylist


How to Define Your Personal Style


 "Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There's no how-to road map to style. It's about self expression and, above all, attitude." IRIS



What is a Personal Style?


Style is personal. It reflects your unique personality and preferences. Here are some general steps that you can follow to help you get started.



Have you ever seen someone who just seemed put together? Like every single thing they were wearing was designed to be worn with everything else? It’s likely that they have developed a cohesive personal style that just seems to suit them. A personal style is incredibly beneficial; it makes you memorable, confident, and interesting.


Step 1: Determine your personal style archetype.


There are a few different ways to determine your personal style archetype. One way is to think about the characters you identify with most in films, TV, and books. Once you have your archetype in mind, you can start to think about what kinds of clothing, accessories, and makeup choices would best suit that character. You don’t have to dress up in costume. You just need to sort of know what vibe you’re looking for.



Another way to determine your personal style archetype is to consider the people whose fashion sense you admire. Is there someone whose style you’ve always wanted to emulate? If so, take a cue from their wardrobe and try to incorporate some of their signature pieces into your own look. Once you have a general idea of the kind of style you want to achieve, it’s time to move on to the next step.



Step 2: Create a mood board.


A mood board is a great way to get a better idea of the look and feel you’re going for. Collect images of your style archetype from TV, movies, magazines, and the internet, and paste them onto a poster or board. This will help you to get a better understanding of the colors, textures, and overall vibe you want to achieve with your personal style.



Step 3: Identify your signature styles.


Fashion styles mix things up and it’s their job to try out new fabrics, styles and accessory combinations. It’s fun and you can experiment whenever you like. On the other hand, in image consulting we help you go for the look you want and the message you want to project. We design your wardrobe to last several years and still look fresh and fashionable.



When you create a signature style just think of the top- to- toe look you want to create. Most people across the world gravitate towards one or two of the seven universal styles and luckily fashion accommodates all seven:



Romantic, Classic Elegant, Classic Traditional, Natural, Dramatic/High Fashion, Creative, Alluring.



Take a close look at your mood board. If possible, label the images from the styles above and assess if you actually do have a dominant style right now. Some people identify with several or even all of them. This indicates that they haven’t developed a “signature style” and that’s fine if they like variety and enjoy the way they dress.



Step 4: Choose your outfits to suit your values and your lifestyle.


If however you like many different styles and you are a professional person, there is a danger that the messages you send to others may be confused, and your “personal brand” may not be clear. This is easy to fix if you want a signature style.



Here is what you value or the elements in clothing that are important to you.



Classic Elegant: Polish, status, refinement, quality fabrics and details, lasting fashion, appropriateness.


Classic Traditional: Long lasting styles and fabrics, quality, neat, conventional, understated, correct, timeless.


Romantic: Femininity, pretty, graceful, girlish, youthful, soft, light and airy, dainty.


Natural: Comfort, convenience, sporty, action, ease and easy, free, non-restricting, wash and wear.


Dramatic/High Fashion: Being noticed, bold, experimental, carefree, current, stand out from the crowd.


Creative: Individuality, unique, flout convention, different, not mainstream, unexpected, elements of costume or vintage, off-beat.


Alluring: Showing skin, proud of curves and best assets, sexy, fearless, attractive, exercise or sports are important.


Answer these questions to clarify the style or styles you really like; the styles that suit your lifestyle and the signature style or styles you aspire to.



What are the messages you want to say about yourself?


Which outfits in your mood board match those messages?


How much of your clothing in your wardrobe now matches the style you aspire to?


What do you need to change?


Step 5: Modify your chosen styles to suit YOU.


Many people want to try out their signature style but don’t quite know if they can pull off the entire, top- to- toe look. The secret is to inject your personality into the style and adapt it to fit your own taste. For example, you might love green beaded boots, a plunging neckline or a pink hairstyle but it might not go down too well in your company! It’s entirely possible to keep the basic message but modify some details to fit the needs of a professional environment.



Romantic


You value your femininity. Yes, keep the softly tailored blouses and lovely florals but scale down the ruffles and bows. Try A-line dresses and curved edges to jackets and cardigans.



Classic Elegant


You value status. No need to be quite such a perfectionist as you are already known as classy! Add in some creative elements and interesting accessories to your outfits.



Classic Traditional


You value quality. Add interesting color combinations and fashionable colors to your outfits. Hem skirts to a more fashionable length; take in trousers for a sleeker silhouette. Go for a fashionable hairstyle and a polished makeup.



Natural


You value comfort. Alter the fit from overly comfortable to a more streamlined fit. Instead of basic natural colors, add in colors and prints with more pizazz.



Dramatic/High Fashion


You value being noticed. If you love a dramatic look, keep the color combinations lively and different but scale down the size of prints, accessories, belts, collars and wide lapels.



Creative


You value your individuality. As you well know, any outfit can have creative touches. You should wear your interesting fabrics, accessories, print and color harmonies but keep your unusual costume looks for out of work and social events.



Alluring


You value your body beautiful. For a professional setting, make sure the fit of your clothing flatters your body but is never too tight, too short or too low. Modify your heel height, the thigh-high minis and the skin- tight blouses.



Step 6: Be confident.


The most important thing to remember when it comes to personal style is confidence. You have to own what you’re wearing and feel comfortable in your own skin. Go ahead and experiment with new looks and be proud of the person you are. After all, your personal style reflects your personality and the messages you want to communicate to the world.



Hire a Professional Image Consultant to Develop Your Image


If you want to develop your image but don’t know where to start, consider hiring a professional image consultant. Image consultants are trained professionals who can help you to develop a personal style that is authentic and unique to you. They can also provide helpful tips and advice on how to dress for specific occasions, how to accessorize, and how to care for your clothing or improve and develop your own Business.



Image consulting is a great option for anyone who wants to develop their image but doesn’t necessarily have the time or resources to do it on their own.


Book now to find your Style!




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