When fashion becomes a lifestyle
The fantastic story of Irina Tirdea “IRIS”, from Romanian journalism to fashion triumphs
Instead of selling clothes, he builds a lifestyle. To dress properly, you need to know how to wear. And fashion becomes a fact of culture and global communication. All thanks to the brilliant intuition of a woman who started from journalism in Romania and came to rewrite the concept of Chanel: "Fashion passes, but style remains", thus the brand "IRIS" was born. ”By Irina Tirdea.
So what does this queen of intelligent fashion do: therefore, she does not limit herself to dressing women, but elaborates courses of posture, bon ton creating a tailored mental concept. And there is nothing indeterminate, but something is born for a specific customer taking into account the ability to know how to wear one garment rather than another. And this is the intelligent engine of his extraordinary success: no assembly line, but style customization so much that it becomes a “school”: “The IRIS Style Academy” worldwide.
Welcome to the world of IRIS - YouTube
Apparently it is a simple outfit, but it is not, simple does not mean easy, if the goal is to make the woman who has the aptitude for a certain look seem chic, refined as if she had bought these pieces from a great stylist.
Irina Tirdea to do all this has a very structured preparation, has passion and genius. It is an important story, given that he has collaborated with Vogue, Style and Glamor and many other important companies in the sector all over the world. In short, we are at high levels, so much so that the echo of the commitment of this style magistrate has also reached America without her losing the humility of work, which belongs to the great and this splendid lady of fashion always wears it as charming dowry.
Happy New Year 2021 #IRIS Talent Show - YouTube
· All her talents come from afar, and a recent interview Irina explained that since she was a child she has always expressed an interest in fashion, designing and creating her clothes and accessories always a point of reference for others with regard to style. Then here is the fashion journalist, with her column "Style Lesson" since high school, and then here is the "IRIS" brand, dedicated to her followers and her inspirational mothers and style icons: Coco Chanel & Marylin Monroe & Sarah Jessica Parker & Franca Sozzani. thanks to which he began to organize worldly evenings with the magic formula: "Lessons of Style" and then transformed into a 360 ° television reality, thus "IRIS TV" was born - multimedia, multi-ethnic, global platform.
How IRIS TV by Irina Tirdea - YouTube was born
'Style Lessons' program by Irina Tirdea - not just fashion ... 👠 The program dedicated to Style 👠: Fashion, Beauty, LifeStyle, Travel, Culture, Art, News, Showbizz, Music, Events, Cuisine and more News a 360 • by the style expert Irina Tirdea, Journalist & Fashion Designer
“… I don't just create clothes, I teach the Style! 👠
IRIS TV - Style Lessons By Irina Tirdea | Facebook
Image is the most important communication tool, especially for women. My job is to take care of the style and find them the right dimension to face life with Elegance. 'Style Lesson'
In this way the trend of the seasons is anticipated, and allowing ladies and gentlemen to wear their favorite garments and no matter the size, age, tastes: Irina always finds the right style for each one, giving the opportunity to become a model for a day or discover your talent.
Fashion Trends 2021 Lessons of Style 👠 by Irina Tirdea #IRIS - YouTube
“IRIS” offers, in fact, clothing for all tastes and all sizes, where color is the protagonist, a mixture of colors and volumes, in search of a personalized style where femininity is the watchword.
IRIS by irina Tirdea 2021 - YouTube
Here is what Irina says, in a recent interview: fashion is important for our appearance, but we must feel good in the clothes we wear, we must be careful in the choices according to the occasions, the location, the events in which we participate. The most important thing is how we wear and the right attitude is elegance. Always with Style ...
Irina (Journalist and Fashion Designer) Tirdea | LinkedIn
Being a Fahion Influencer is a responsibility, to be leaders of others, we must be leaders of ourselves. The Stylist is a mix of professionalism, culture and Good Taste .. Style and Elegance, qualities with which we are born and we must always perpetuate it.
Are you a fashion addicted? Haven't found your style yet?
IRIS is at your disposal to find the right look!
Irina Tirdea IRIS (@iris_by_irina_tirdea) • Instagram photos and videos
Fashion Designer IRIS by Irina Tirdea
Style: 50s GLAM
Donna IRIS: a tribute to the style icon - Marylin Monroe.
IRIS offers day and evening dresses for women, men, children, newlyweds, with a glam touch, in the style of the 50s,
flaunting with bright colors, sequins and sequins perhaps combined with a leather jacket.
The important thing is to remain at the center of attention, clearly always with due good taste!
Irina (Journalist and Fashion Designer) Tirdea | LinkedIn
Whoever enters IRIS breathes a different air. He does it because he was invited, because he was advised, because he was inspired, never because he was forced, even if, often, he comes to us because he wants to change, he wants to grow. We are on Lake Como in Lecco, the city of Manzoni and in Milan, the city of fashion, by choice, and we can see everything from another perspective. From here we are able to better understand many aspects that sometimes escape, from this perspective it is possible to focus on who we are facing and the solutions arrive quickly. After a handshake we leave and it is nothing like before. With IRIS it happens.
IRIS TV Promotional Services
IRIS Brand Manual
Press review
Great expectations for the IRIS Milan Fashion Week Fashion Show on Wednesday 23 September at 55 Milan
To relaunch fashion, here is the choice of global elegance
Organize the Irina Tirdea Style Academy: multimedia style lessons to communicate fashion, beauty and joie de vivre
Many ways of relaunching, put together, for our fashion in the heart of Milan, a symbolic city. So here's the IRIS Milan Fashion Week A / W 2020 Fashion Show, an overwhelming evening where you can find an art exhibition, and magnificent Live Music with DJ Party led by Gigi Zeus. And you can't miss the cuisine, obviously with Stile, and Wine Open Wine tastings. All with elegant shooting and VIP interviews. All this will happen on Wednesday 23 September from 6.00 pm at 55 Milan, a happening that will also be broadcast on IRIS TV, the program Lezioni di Stile by Irina Tirdea. Entrance? With IRIS accreditation. The engine and beating heart of all this, the professional enthusiasm of Irina Tirdea, leader of this company that presents itself as a strategic communication and cultural promotion initiative, as well as editorial marketing for the fashion sector.
But who is she, Irina Tirdea? Many things. Let's start from here: she writes like this: “Fashion evolves under the impulse of a desire and changes as a result of a rejection. Saturation leads fashion to throw away what until recently it smelled. Since its profound reason is the desire to please and attract, its attraction certainly cannot come from uniformity, which is the mother of boredom ”. Not only. He also writes: “The most beautiful dress a woman can dress are the arms of the man she loves. But, for those who do not have the possibility of finding this happiness, IRIS will find your style there ".
These phrases, which effectively transform marketing into pure communication, would be enough to understand why Irina Tirdea can really give "Lessons of style" as she intends to do on Wednesday 23. She also does it with a TV channel, in perfect journalistic structure, dedicated to this, and also with an Academy of Style.
Irina Tirdea is therefore a story to tell and a path to follow. On television. In her numerous social and internet spaces, she obviously also uses professional models to give style lessons with clothes and accessories, but with a touch of pride this communicator and journalist often becomes a model herself with a game of media contamination that is very particular. Single.
And then Irina lets herself be looked at, and what emerges is a delicate but powerful image of a woman, with the certainty of being Irina but also of being much more, of being nature and culture, contamination of a history and an artistic path.
And in the end Irina is perhaps his best model, because she lives what she transmits. It doesn't matter what she wears and even a simple bikini becomes a perfect dress because she would be perfect even without a dress. Then there is love for the light and shadow that surround and envelop her, a natural sensuality but also built with great emotional and actor intelligence, without even a shadow of vulgarity, nature and art never are.
Then all this communicative and fashion potential will be expressed with cheerful but professional energy on Wednesday 23 September in the evening at 55 Milano, a cocktail of beauty, fashion, music, charm, gastronomy that only Irina Tirdea and her Style Lessons could organize.
Thanks Paolo Castiglia, Journalist
Digital Etiquette ', Column of' Io Spio 'edited by Irina Tirdea IRIS
We live a life that lasts a moment and infinite moments that last a lifetime ... @irinatirdea @iris_by_irina_tirdea .. Style Lessons 👠
When fashion becomes a lifestyle
The fantastic story of Irina Tirdea, from Romanian journalism to fashion triumphs
Instead of selling clothes, he builds a lifestyle. To dress properly, you need to know how to wear. And fashion becomes a fact of culture and global communication. All thanks to the ingenious intuition, as often happens completely female, of a woman who started from journalism in Romania and came to rewrite the concept of Chanel: "Fashion passes, style remains"
So what does this queen of intelligent fashion do: therefore, she does not limit herself to dressing women, but elaborates courses of posture, bon ton creating a tailored mental concept. And there is nothing indeterminate, but something is born for a specific customer taking into account the ability to know how to wear one garment rather than another. And this is the intelligent engine of his extraordinary success: no assembly line, but style personalization so much to make it “school”.
Apparently it is a simple outfit, but it is not, simple does not mean easy, if the goal is to make the woman who has the aptitude for a certain look seem chic, refined as if she had bought these pieces from a great stylist.
Irina Tirdea to do all this has a very structured preparation, has passion and genius. It is an important story, given that he has collaborated with Vogue, Style and Glamor. We are, in short, at high levels, so much so that the echo of the commitment of this style magistra also arrived in America without her losing the humility of work, which belongs to the great and this splendid lady of fashion always wears it as charming dowry.
All her talents come from afar, and a recent interview Irina explained that since she was a child she has always expressed an interest in fashion, designing and creating her clothes and accessories, always a point of reference for others with regard to style. Then here is the fashion journalist, with her own column “Style Lesson”, and then here is the “Iris Collection” brand, thanks to which she begins to organize social evenings with the magic formula: "Style Lessons".
In this way the trend of the seasons is anticipated, and allowing ladies and gentlemen to wear my favorite clothes and no matter the size, age, tastes: Irina always finds the right style for each one, giving the opportunity to become a model for a day. Iris Collection offers, in fact, clothing for all tastes and sizes, where color is the protagonist, a mixture of colors and volumes, in search of a personalized style where femininity is the watchword.
Here is what Irina says, in a recent interview: fashion is important for our appearance, but we must feel good in the clothes we wear, we must be careful in the choices according to the occasions, the location, the events in which we participate. The most important thing is how we wear and the right attitude is elegance. Always. Like Irina.
by Paolo Castiglia, Journalist
“A Christmas of virtual hugs”, online concerts for charity are in the #IRISTV network
A strange and difficult restart. We are all trying to orient ourselves in this new reality, after a sometimes surreal year ...
By striving to have an objective view, one does not escape a mix of anxiety, uncertainty, but also fatalism and indifference. A potentially toxic mixture, which we don't have to breathe. The choice is ours ..
Living with the pandemic, we can't imagine anything different. Nothing different, to direct us in everyday life. Living together is the exact opposite of ignoring or dramatizing. It means becoming aware, acting accordingly. Be mature. We have to work, plan and design. We are not speaking only of the country, but of each of us, because we cannot get by, speaking only of distances, tampons and serological. It would be crazy ...
We will have a long crossing of the desert and everyone will have to be more attentive and responsible than we were able to do in the 'free all' phase, it will be a different Christmas ...
To live together is to live.
Today, when social history has changed, almost non-existent, crowded and fast in virtual events, it flows for short periods and the time of politics has been reduced to prospects of the electoral mandate, it is worth going back to examining roots, ancient elements, interpreting works of art. art and discover the artists, take time to get to know our culture, our social customs, our territory, our artistic values better.
This is the mission that the IRIS organization impeccably carries out with its socio-cultural voluntary projects, activating for years causes to raise awareness for the disabled, against violence against women and more ... and the promotion and support of art and the Artists.
It has created a creative workspace, a multi-ethnic and intercultural multimedia platform, called “IRIS TV”, which allows operators in the sector to share their works and to organize charity artistic events and concerts.
We have effectively entered the season of the year that most leads to introspection, reflection and sometimes, why not, nostalgia.
A very effective way to face even the grayest days with a smile is to wear the colors that most harmonize with our soul, listen to music, search for art.
Finding a higher balance, relieving stress and learning to manage difficult situations with a clear mind, are some of the fantastic benefits that art brings to our inner state.
If, due to anti-coronavirus restrictions, people cannot go to clubs / museums / theaters / cinemas or organize private parties, the locals will go to people's homes: this is the spirit of #IRISTV, relay of streaming events for festivals and concerts live, fashion shows and art exhibitions coordinated by the trade association IRIS. In addition to maintaining their role as foundations of the music, art and fashion system, the purpose of the exhibition, based on social channels corresponding to the colors of the rainbow, is to raise funds for all the artists affected by the pandemic, emerging talents who have not succeeded. to express themselves, as the involvement of strong emotional impact for talents with various disabilities.
On the occasion of the celebration of the Christmas holidays and the New Year 2021, given the health emergency we are experiencing, the IRIS Association organizes musical concerts with a variety of online artistic programs, to give value and importance to charity and support of disability and artists.
A socio-cultural commitment, obviously at a distance from the web .. the virtual stage involved is IRIS TV in style… in art… music and entertainment, also to forget for a few hours this terrible emergency we are experiencing.
During the festive period 24 - 31 December, charity events of high artistic, cultural and disability protection level will be organized, within an online television context "A Christmas of virtual hugs" Hope for a healthier 2021 ..! " which also involved children with disabilities and others, with many musical surprises and support from the great artists of the entertainment world and professionals in the sector.
For information & donations
Association of Social and Cultural Promotion IRIS
Associazioneirisitalia@gmail.com
Cell 3292133715
CF 92074300135
IBAN INTESA SANPAOLO - IT39B0306950920100000001663
Shows can be viewed after registering on the IRIS TV channel
IRIS TV - YouTube
In Lecco, Arte vaguely starts: "Let's bring culture home" (lecconotizie.com)
Lecco presents a new cultural project: Arte vaga_mente (leccochannel.it)
