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Communication is a process that plays a fundamental role not only in interpersonal relationships, but also in any self-respecting company, which is why its preventive planning is necessary.

Well, let's get straight to the point: what is a Communication Plan ?

It is a strategic document that has the main task of guiding all the communication activities necessary to achieve the set objectives. A good communication plan expresses the right concept at the right time, planning with which means, budget and timing the message will be conveyed outside. It can be about the long-term activities of a company or just the launch of a new product / service. Some plans may have a multi-year duration and are generally updated during construction.

In this article you will be able to consult a simple model consisting of 5 steps, which will allow you to better set up your communication strategy. Let's go immediately!