When fashion becomes a lifestyle
The fantastic story of Irina Tirdea, from Romanian journalism to fashion triumphs

Instead of selling clothes, he builds a lifestyle. To dress properly, you need to know how to wear. And fashion becomes a fact of culture and global communication. All thanks to the ingenious intuition, as often happens completely female, of a woman who started from journalism in Romania and came to rewrite the concept of Chanel: "Fashion passes, style remains"
So what does this queen of intelligent fashion do: therefore, she does not limit herself to dressing women, but elaborates courses of posture, bon ton creating a tailored mental concept. And there is nothing indeterminate, but something is born for a specific customer taking into account the ability to know how to wear one garment rather than another. And this is the intelligent engine of his extraordinary success: no assembly line, but style personalization so much to make it “school”.
Apparently it is a simple outfit, but it is not, simple does not mean easy, if the goal is to make the woman who has the aptitude for a certain look seem chic, refined as if she had bought these pieces from a great stylist.
Irina Tirdea to do all this has a very structured preparation, has passion and genius. It is an important story, given that he has collaborated with Vogue, Style and Glamor. We are, in short, at high levels, so much so that the echo of the commitment of this style magistra also arrived in America without her losing the humility of work, which belongs to the great and this splendid lady of fashion always wears it as charming dowry.
All her talents come from afar, and a recent interview Irina explained that since she was a child she has always expressed an interest in fashion, designing and creating her clothes and accessories, always a point of reference for others with regard to style. Then here is the fashion journalist, with her own column “Style Lesson”, and then here is the “Iris Collection” brand, thanks to which she begins to organize social evenings with the magic formula: "Style Lessons".
In this way the trend of the seasons is anticipated, and allowing ladies and gentlemen to wear my favorite clothes and no matter the size, age, tastes: Irina always finds the right style for each one, giving the opportunity to become a model for a day. Iris Collection offers, in fact, clothing for all tastes and sizes, where color is the protagonist, a mixture of colors and volumes, in search of a personalized style where femininity is the watchword.
Here is what Irina says, in a recent interview: fashion is important for our appearance, but we must feel good in the clothes we wear, we must be careful in the choices according to the occasions, the location, the events in which we participate. The most important thing is how we wear and the right attitude is elegance. Always. Like Irina.
by Paolo Castiglia, Journalist